"Small and medium scale firms - the back bone of American industry - are experiencing rapidly changing customer expectations. To remain competitive, firms must provide customers with shorter product design and development cycles, customized designs and specifications. This pain point is driving firms to look outside of existing means of executing design and production cycles, and look to 3D printing-based design-to-production cycles to transform their business and meet changing customer needs. Current available 3D printing technologies for metals, however, fail to provide small and medium scale firms a solution because they are either cost prohibitive or they cannot provide quality products that meet performance requirements. An ideal metal 3D printing technology that can remove these pain points will have these qualities: low in capital, operational, and maintenance costs, simple and safe enough to operate in an office environment, and produces parts with quality near casting right off the build plate. Reverb Industrial’s innovative metal additive manufacturing technology can fills this role."

When technology ascends to the realm of the extraordinary, it transcends our understanding of what is possible. The performance of Reverb’s machines is currently at their minimum, yet they are already showing extraordinary results. "RAD is a giant leap forward for AM and will usher in a new era of accessible and sustainable metal parts.